When small business owners hear about videos, they think about having to spend thousands of dollars to hire a video crew, but it's more inexpensive than you might think.
The best kinds of videos are less than 2 minutes and feature you speaking to your customers. People have very little time to watch anything elaborate in fact, the shorter the better.
Get noticed by posting short videos of you or someone representing your organization, offering solutions to your customers problems. Here is an example of a short but effective video that I made.
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