About midday on December 14, 2012, I was landing at Hartford
airport from a speaking gig I had in Omaha, NE. As I entered the terminal I
noticed a large group of people gathered around a television in a nearby gate
waiting area. I had to see what was so interesting on the news that had
captured the attention of so many people. They were watching breaking news of a
mass killing at an elementary school in Newtown, CT., just a few miles from the
airport.
As I arrived home, my business phone rang and the caller ID
showed me that it was the ABC affiliate newsroom calling. The producer of the
news program asked me if I would drive down to New Haven to appear on camera
and offer some advice to parents on how to help their children deal with the
tragedy that just took place at Sandy Hook Elementary School.
The point of this post is not to relive the awful incident,
but instead, to ask you this question; how did that show producer know to call
me? The answer lies in the formula on how to grow your platform and become the ‘go-to’
person in your niche area of expertise. The answer is to get yourself and your
message out there so much so, that show producers know to call you when they’re
in a pinch for an expert.
I share techniques for making this happen in my book THE 2.0 ENTREPRENEUR that you can purchase on the right-hand side of the screen, and I
also share it in this teleseminar courtesy of the NONFICTION AUTHORS
ASSOCIATION. Click THIS LINK to register for this event. If you’ve found this
blog post after the date of the event, I will do my best to provide a link to
the interview so you can hear it in it’s entirety.
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