About midday on December 14, 2012, I was landing at Hartford airport from a speaking gig I had in Omaha, NE. As I entered the terminal I noticed a large group of people gathered around a television in a nearby gate waiting area. I had to see what was so interesting on the news that had captured the attention of so many people. They were watching breaking news of a mass killing at an elementary school in Newtown, CT., just a few miles from the airport.
As I arrived home, my business phone rang and the caller ID showed me that it was the ABC affiliate newsroom calling. The producer of the news program asked me if I would drive down to New Haven to appear on camera and offer some advice to parents on how to help their children deal with the tragedy that just took place at Sandy Hook Elementary School.
The point of this post is not to relive the awful incident, but instead, to ask you this question; how did that show producer know to call me? The answer lies in the formula on how to grow your platform and become the ‘go-to’ person in your niche area of expertise. The answer is to get yourself and your message out there so much so, that show producers know to call you when they’re in a pinch for an expert.
I share techniques for making this happen in my book THE 2.0 ENTREPRENEUR that you can purchase on the right-hand side of the screen, and I also share it in this teleseminar courtesy of the NONFICTION AUTHORS ASSOCIATION. Click THIS LINK to register for this event. If you’ve found this blog post after the date of the event, I will do my best to provide a link to the interview so you can hear it in it’s entirety.