Sunday, December 14, 2014

The Power of Customer Testimony on Video

Have you ever found yourself about to buy a book or another product on Amazon, and then scrolling down to read the reviews? Have these reviews ever motivated you to complete or cancel the transaction? Customer reviews are more powerful than you might think.

What customers say about a product or an experience have a lot of merit. Before I book a hotel reservation, I find myself looking at reviews on sites such as TripAdvisor to find out what others experiences were like. I also leave reviews of places I’ve been to, to help my fellow travelers have a better experience.

How to Shoot Video That Doesn't Suck

What about your customers you’ve served through your business or your own services? Have you thought about taking advantage of using their comments to help others make the decision to use you and your company? Linkedin is one place where you can request recommendations from those you have served, or those who have seen you perform your service and can attest to the quality you deliver.

Recently, I asked the members of a group I started to, to give their testimony on video about their experience attending our organization meetings. At the conclusion of one of our network meetings, I recorded several members who were willing to speak on camera to share their opinion or our group. Below you will find that video to watch. Where could YOU use video testimonials to attract more customers?

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