Saturday, April 4, 2015
Marketing Fails: How Many Have You Seen?
But wait, it's not the motorist's responsibility to read the print, it's the advertiser's responsibility to create an ad that everyone can see! I love the large billboards that have just 1 - 5 big bold words, even if they don't make sense. Each time I pass it, I look a little bit closer to try and determine what the ad is for. But ones in tiny, pastel colors don't get an extra glance.
I learned this lesson and I hope you do to; make sure that your prospects can read the print on your ads. Don't assume they can just because you like how it turned out. I reminds me of the unconscious business presenters who create Power Point slides with intricate diagrams or lists, and then stand there and read from the slide.